To make a QR code, you will need to know the medium and the destination.
The medium can be videoboard, flyer, handout, flyer241019, flyerconcourse, flyerentrydoor, etc… basically where the user will scan the code from.
The destination can be birthdaypackage, minimayhem, seasontix, grouptix, etc… where the user will be directed to or something to distinguish the use of the qr code.
The source will be the qrcode
Use the source as medium and destination as campaign. See below for examples.
Build URL #
[url]?utm_source=[x]&utm_medium=[y]&utm_campaign=[z]
[url]=https://maconmayhem.com/[path-to-page]/
[x]=qrcode, etc… source must be one word, no special characters
[y]=videoboard, flyer, etc… medium must be one word, no special characters
[z]=grouptix, birthdaypackage, minimayhem, etc… campaign must be one word, no special characters
Example URLs #
https://maconmayhem.com/tickets/group/?utm_source=qrcode & utm_medium=videoboard &utm_campaign=grouptix
https://maconmayhem.com/tickets/birthday/?utm_source=qrcode&utm_medium=videoboard&utm_campaign=birthdaypackage
https://maconmayhem.com/community/mini-mayhem/?utm_source=qrcode&utm_medium=flyer&utm_campaign=minimayhem